Starting in August, Hawaiian Airlines' award-winning in-flight service will set a new standard of quality for Hawaii travel with the introduction of the digEplayer personal entertainment system.

digEplayer

Developed by APS, Inc., digEplayer is the world's first self-contained, portable audio-video, on demand, in-flight entertainment system. Hawaiian will be the first airline to offer the digEplayer on transpacific flights.

Customers will enjoy a selection of 10-15 first-run, full-length movies; 8-10 short subjects or situation comedies; 20 music videos; and 100 audio tracks. The battery-powered, lightweight (3 lbs.) unit fits comfortably on a seatback tray or customer's lap, and will be available free in Business Class and for a USD$10 rental fee in Coach Class, subject to availability.

Hawaiian is purchasing 1,500 digEplayers from APS following a very successful two-month test run earlier this year.

"The response by our customers to the digEplayer was phenomenal," said Gordon Locke, Hawaiian's senior vice president of marketing and sales.

"The units were an immediate hit and sold out on every flight we tested them on. Customers raved about having their own personal entertainment system and the freedom to pick and choose movies, TV shows, and music that matched their interests. Parents especially liked how the systems kept their children entertained during the flight."

Locke added that digEplayer builds on the superb quality of service Hawaiian brings to the Hawaii travel experience. "When you combine our award-winning in-flight service and industry-leading on-time reliability, Hawaiian is already providing travellers with the best available flight experience for Hawaii. But we're always looking for ways to improve. The digEplayer will make a flight aboard Hawaiian and the experience of travelling to and from Hawaii that much more enjoyable."

Bill Boyer, chairman and founder of APS, Inc., commented, "We are extremely excited that Hawaiian Airlines has decided to make digEplayer the first choice of onboard entertainment for its passengers. We are equally excited that Hawaiian Airlines will be the first airline to use the digEplayer in wide-body aircraft."

In addition to digEplayer, Hawaiian will continue to provide transpacific customers its full complement of onboard entertainment currently being offered. This includes a first-run, full-length movie for a headset rental fee, a variety of music and audio channels, and special in-flight video programs produced by Hawaiian highlighting the people, culture, and islands of Hawaii.